The importance of having a stadium owned in football
If in the other European championships the stadiums are owned by 19%, in Italy we have the sad record of lagging behind with only 5 structures, far from the leaders of this special classification which is the Spain with 16 plants. Numbers are therefore very distant from the European average and the difference in revenues put on the budget feels all right. Spain, England and Germany are the nations with the highest percentage of owned stadiums and not surprisingly in terms of income they have long been among the first in the world. These numbers must make us think, it is indeed undeniable and under the eyes of all the advantage that derives from it and this far exceeds all the costs incurred to build the plant.
How much does a stadium?
We analyze how much can make a stadium going to take as an example Juventus, national queen of collections. Last season at the Allianz Stadium, 27 games were played with an average of around 40,000 spectators with total revenues of around 57 million. In terms of profitability, the spectator has produced profits for 53 euros. But abroad the yield is much higher, if we analyze Barcelona we see that it has a higher percentage of fans who go to the stadium to see their favorites with takings that are overall states of over 75 million euros with a per capita profitability of 74 euros, better than Real Madrid and the two British Manchester United and Manchester City.
A slow decline
The slow and inexorable decline of Italian football I think steps also and above all from here, up to a few years ago our championship was considered as one of the most beautiful, difficult and competitive in the world and the main world players craved the desire to perform in our stadiums to demonstrate their skill by testing and comparing themselves with our football. Suddenly the collapse, a vertical decline under the eyes of all and the main cause is the almost total lack of owned stadiums. Unfortunately, apart from five realities, in Italy there is very little movement in this sense and to contribute this sad record there may be a lack of legislation that facilitates clubs that have the desire and resources to build. The law exists, or rather there would be, because for years it has been buried in a drawer and the governments that follow one another and the League are doing absolutely nothing to speed up the process, perhaps because there are always so many commitments and time is always so little, but in doing so we are witnessing an unprecedented paralysis. Never before has our football needed courage and strong shoulders to break down this sort of bureaucratic immobility.
Five stadiums of ownership
But let’s go back to the bomb, five Italian companies have their own stadium and can prove that they can do it there and above all that with time the revenues arrive and one can even be proud of them, let’s see them.
Allianz Stadium in Turin
Better known as the Juventus Stadium was inaugurated in September 2011 and the story speaks for itself, since its opening the bianconeri have won six consecutive championships. The plant made a lot and more than 600 million euros entered the Juventus banks. In addition to the camp, we also mention all the collateral activities present inside such as the J Medical medical center and the J Museum, consisting of 14 rooms developed on two floors where the Juventus fans are enveloped in a true avant-garde of multimedia. From goose bumps the interior corridors where they strike the giant pictures of the old glories of the past and almost echo the historical sentences of the protagonists. The capacity is 41,507 spectators and the costs of the whole complex were 155 million. The field is entirely heated thanks to the help of an impressive plant under the ground of as many as 27 km of piping.
We can now define it as the Pozzo Family stadium since in 2013 it was purchased by the owner Giampaolo Pozzo to rebuild it almost from scratch and make it accessible again in January 2016. Important changes were made to the complex that was originally inaugurated in 1976. The stadium is completely free from barriers between the camp and the stands. The complex is on three levels: on the ground floor there are shops, a fitness center and spaces dedicated to families, on the first floor there is a sumptuous sports museum while on the second floor there are representative offices. The total capacity is 25,132 seats and the total cost was 25 million euros.
The history of this stadium witnessed the failure of Reggiana. After a parenthesis under the municipality of Reggio Emilia, the former Giglio stadium was officially purchased by the Sassuolo for 3.75 million euros, subsequently followed by other economic disbursements for modernizations of various kinds such as synthetic grass and the total remaking of benches and changing rooms in addition to the installation of new advertising LEDs. The Mapei Stadium can hold 23,717 spectators and the total costs sustained are equal to 11 million euros. Welcome Stirpe The works for this plant have been completed more than 40 years after their beginning, built in the 80’s and remained unfinished until the period 2015-2017 date of official opening. Inside the stadium there are offices, meeting centers, restaurants, the club museum and a fitness area open every day.
The Benito Stirpe
is included in the ranking of the twenty-seven most beautiful stadiums inaugurated in 2017. The capacity is 16.125 spectators and the costs have been a total of 20 million euros.
Atletes Azzurri d’Italia
Completely restructured at Atalanta’s expense in 2015 this stadium is was purchased in 2017 by the Bergamo group for 8.6 million euros, thus becoming the fifth stadium in Italy. It has undergone a further restyling in recent months to bring the total capacity from 21,300 to 24,000 spectators with all four sectors covered and a new underground parking lot. The curves instead will be completely dismembered and replaced by more modern English forums. In the new Atleti Azzurri of Italy there will be space only for the Primavera and the first Bergamo team and, contrary to what happens now, Albinoleffe will no longer be able to use the plant. As previously stated, there will be 24,000 in places and the cost incurred for the complex was 35 million euros.
What will happen in the future?
Rome, Fiorentina, Cagliari, Empoli and Pescara should also have their own stadium, waiting the moves of Milan and Inter that in these days are discussing with the municipality of Milan in order to be able to start work on the new joint project. In Rome the idea of a new stadium has existed for several years, but only 10 years ago a real project was presented on behalf of Rosella Sensi. With Pallotta, progress was made and last December the go-ahead was given for the construction of the Rome stadium.
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